The bandha icon (tear drop/bhindi) was created as a simple brand recognizer, and then after I custom tooled the typeface (Myriad) to match. Funny story about the long image below (on right), we were looking to do a photo shoot for her brochure cover, we were having a hard time setting a time and the deadline was nearing, Michele said, “I have a disk with some images from our trip to India, maybe one of them will work?”, well, this is an image I found!. I thought it was amazing and perfect so we used it, no need for photo shoot.
