Business Name and Branding
Spark ED is an in-home and online custom learning business, who specialize in creative workshops guidance and career mentoring from K to adult.
“It was a blast watching our brand come alive through Shane’s creative process. He got to know us personally, creating a perfect final product that truly reflects our company image.”
We had the pleasure to be introduced to brilliant entrepreneurs Julie and Sarah at at the beginning of their new business venture. They came to Spotvin for branding (logo) and to also help with their name and we had a blast in the process. Over many weeks we collaborated while sipping coffee’s and eating delicious food at Rino’s Kitchen (the cafe below our studio at The House.) The name Spark ended up being a favourite between the three of us, especially since we came up with it separately, and after a few sets of revisions the logo was approved.
We we very happy with the outcome, we worked towards a shape that was organic, that had movement but not too spark like but does have a continuous flow to symbolize the path students will follow in their learning process. The singular “dot” is the moment that they are introduced to the SparkED team.
They seem to be very happy with the outcome and we are looking forward to working with them more in the future.