My favourite part of branding is the process. You end up trying a whole bunch of executions before landing on one the client is thrilled about. I just completed this project, with the logo the client chose at the top. I show both because I wanted to show a bit of the process, I tried something completely different with the bottom one and really liked how it feels. The client didn’t feel the same, which is totally fine, so we tried a few new ideas and she ended up being very happy with the top one, which I like as well. Young Fabulous is a really slick, high end children’s boutique opening up in LaSalle soon.
Both are amazing. I love the bottom one too!